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Strategic communications support for B2B tech companies
Insights
Stay ahead of the curve with the latest insights, trends and happenings in B2B tech communications. Discover expertly-curated thought leadership and best practices to help your business cut through the industry clutter.
From analysis to practical tips, Connect2 Insights provides the knowledge you need to create results that stick.
Minding the Narrative Gap in Iceland
Verne Global, a global data center based in Keflavik, Iceland is at the forefront of data center infrastructure design. The campus...
Richard M. Williams
Feb 3, 20233 min read
Reinventing an Established Brand
MEF is a telecommunications association of more than 200 member companies that include the world’s leading carriers, service providers...
Richard M. Williams
Feb 3, 20234 min read
Challenge: Staying Cool in a Crisis
Building a market takes time, patience, perseverance and the ability to apply practical knowledge to a market that needs to change. The...
Richard M. Williams
Feb 2, 20234 min read
CES 2023: The Year of Recovery
January 4, 2023, Las Vegas, Between Press Conferences – One of the world’s largest in-person tech conferences is in reboot after last...
Doug Mohney
Jan 4, 20232 min read
ConnectThe2 S7, E3: Maribel Lopez, Lopez Research
Maribel Lopez, Founder & Principal Analyst, Lopez Research Overview Maribel Lopez is the founder and principal analyst at Lopez Research,...
Ashley Schulte
Apr 19, 20223 min read
Challenge: Hospitality Industry Impacted by COVID-19
How a bit of improvisation allowed one company to help its customers adapt to changing regulations and critical community needs COVID-19...
Doug Mohney
Mar 2, 20223 min read
ConnectThe2 S7, E2: Storyology, Websites, Digital Oh My
Lars Dabney, Founder and Anti-CEO of Lightning Fruit How does a business’ website tell a story? On today’s episode of Storyology, hosts...
Ashley Schulte
Feb 22, 20224 min read
ConnectThe2 S7 Ep 1: Meet ConnectThe2's New Co-Host, Taylor O'Brien
Taylor O'Brien, Co-Host of ConnectThe2 Welcome to Taylor O’Brien, the newest co-host of ConnectThe2 Podcast! Taylor started out as the...
Ashley Schulte
Jan 18, 20224 min read
CES 2022 – A glass 24% full
By Doug Mohney Held last week in Las Vegas, CES 2022 had around 40,000 attendees. Pre-COVID attendance in 2020 was 171,000, leading the...
Doug Mohney
Jan 14, 20224 min read
A Dive into CES Media Madness
by Doug Mohney With CES 2022 is less than two weeks away by my PR clock, it’s high stress time for media covering the event. Reporters...
Richard M. Williams
Dec 20, 20214 min read
ConnectThe2 S6, E20: Storyology: Mind the Gap
Lisa Rhodes, Former VP of Sales and Marketing, Verne Global Lisa Rhodes is the Former VP of Sales and Marketing for Verne Global and has...
Richard M. Williams
Dec 14, 20213 min read
CES 2022 reboots in uncertainty
With a few weeks until the Las Vegas Convention Center (LVCC) exhibit floors open on January 5, CES 2022 faces an uncertain reality after...
Richard M. Williams
Dec 7, 20213 min read
ConnectThe2 S6, Ep 19: Leveraging the Elevator Pitch with Teresa Mastrangelo, Broadband Trends
Teresa Mastrangelo, Principal Analyst & Founder, Broadband Trends Teresa Mastrangelo is the founder and principal analyst for Broadband...
Richard M. Williams
Nov 16, 20213 min read
ConnectThe2 S6, E18: Storyology: Creating a New Market Category
Gary Bolton is the President and CEO of Fiber Broadband Association, an organization that prides itself on being the largest trade...
Richard M. Williams
Nov 9, 20212 min read
ConnectThe2 S6, E17: Storyology: Influencing the Influencers via Analyst Relations
Katie Smith is an Account Executive at Connect2 Communications, with a focus in Analyst Relations (AR). The first Connect2 colleague...
Richard M. Williams
Nov 2, 20213 min read
ConnectThe2 S6, E16: Storyology: The Role of Intent in PR
So, what are the most important elements of an effective PR plan? Hosts Millie and Rich would argue that intent ranks high on that list....
Richard M. Williams
Oct 19, 20212 min read
ConnectThe2 S6, Ep 15: Making Memorable Interview Impressions with Reporters & Analysts
Do you ever wonder how to keep reporters interested and engaged during a briefing? On today’s episode of ConnectThe2, co-hosts Millie and...
Richard M. Williams
Oct 5, 20213 min read
ConnectThe2 S6 Ep 14: NEW SERIES: Storyology
Introducing Storyology... Storyology is a new series on the ConnectThe2 Podcast! On this series, co-hosts Millie and Rich talk about...
Richard M. Williams
Sep 28, 20211 min read
ConnectThe2 Podcast S6, E13: PR Pitching in the World of IoT with Lauren Horwitz, IoT World Today
Lauren Horwtiz is a Senior Content Director for Informa, writing primarily for IoT World Today. Prior to her role at Informa, Lauren was...
Richard M. Williams
Sep 21, 20213 min read
ConnectThe2 S6, Ep 12: Pitch Perfect: Pitching More Effectively with Reporters & Analysts
Advice from professionals can go a long way. Today’s retrospective episode of ConnectThe2 features accounts from six of the reporters...
Richard M. Williams
Sep 16, 20213 min read
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