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Insights
Stay ahead of the curve with the latest insights, trends and happenings in B2B tech communications. Discover expertly-curated thought leadership and best practices to help your business cut through the industry clutter.
From analysis to practical tips, Connect2 Insights provides the knowledge you need to create results that stick.
Taylor O'Brien
Apr 19, 20223 min read
ConnectThe2 S7, E3: Maribel Lopez, Lopez Research
Maribel Lopez, Founder & Principal Analyst, Lopez Research Overview Maribel Lopez is the founder and principal analyst at Lopez Research,...
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Doug Mohney
Mar 2, 20223 min read
Challenge: Hospitality Industry Impacted by COVID-19
How a bit of improvisation allowed one company to help its customers adapt to changing regulations and critical community needs COVID-19...
44 views0 comments
Taylor O'Brien
Feb 22, 20224 min read
ConnectThe2 S7, E2: Storyology, Websites, Digital Oh My
Lars Dabney, Founder and Anti-CEO of Lightning Fruit How does a business’ website tell a story? On today’s episode of Storyology, hosts...
75 views0 comments
Taylor O'Brien
Jan 18, 20224 min read
ConnectThe2 S7 Ep 1: Meet ConnectThe2's New Co-Host, Taylor O'Brien
Taylor O'Brien, Co-Host of ConnectThe2 Welcome to Taylor O’Brien, the newest co-host of ConnectThe2 Podcast! Taylor started out as the...
68 views0 comments
doug9611
Jan 14, 20224 min read
CES 2022 – A glass 24% full
By Doug Mohney Held last week in Las Vegas, CES 2022 had around 40,000 attendees. Pre-COVID attendance in 2020 was 171,000, leading the...
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Richard M. Williams
Dec 20, 20214 min read
A Dive into CES Media Madness
by Doug Mohney With CES 2022 is less than two weeks away by my PR clock, it’s high stress time for media covering the event. Reporters...
46 views0 comments
Richard M. Williams
Dec 14, 20213 min read
ConnectThe2 S6, E20: Storyology: Mind the Gap
Lisa Rhodes, Former VP of Sales and Marketing, Verne Global Lisa Rhodes is the Former VP of Sales and Marketing for Verne Global and has...
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Richard M. Williams
Dec 7, 20213 min read
CES 2022 reboots in uncertainty
With a few weeks until the Las Vegas Convention Center (LVCC) exhibit floors open on January 5, CES 2022 faces an uncertain reality after...
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Richard M. Williams
Nov 16, 20213 min read
ConnectThe2 S6, Ep 19: Leveraging the Elevator Pitch with Teresa Mastrangelo, Broadband Trends
Teresa Mastrangelo, Principal Analyst & Founder, Broadband Trends Teresa Mastrangelo is the founder and principal analyst for Broadband...
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Richard M. Williams
Nov 9, 20212 min read
ConnectThe2 S6, E18: Storyology: Creating a New Market Category
Gary Bolton is the President and CEO of Fiber Broadband Association, an organization that prides itself on being the largest trade...
42 views0 comments
Richard M. Williams
Nov 2, 20213 min read
ConnectThe2 S6, E17: Storyology: Influencing the Influencers via Analyst Relations
Katie Smith is an Account Executive at Connect2 Communications, with a focus in Analyst Relations (AR). The first Connect2 colleague...
45 views0 comments
Richard M. Williams
Oct 19, 20212 min read
ConnectThe2 S6, E16: Storyology: The Role of Intent in PR
So, what are the most important elements of an effective PR plan? Hosts Millie and Rich would argue that intent ranks high on that list....
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Richard M. Williams
Oct 5, 20213 min read
ConnectThe2 S6, Ep 15: Making Memorable Interview Impressions with Reporters & Analysts
Do you ever wonder how to keep reporters interested and engaged during a briefing? On today’s episode of ConnectThe2, co-hosts Millie and...
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Richard M. Williams
Sep 28, 20211 min read
ConnectThe2 S6 Ep 14: NEW SERIES: Storyology
Introducing Storyology... Storyology is a new series on the ConnectThe2 Podcast! On this series, co-hosts Millie and Rich talk about...
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Richard M. Williams
Sep 21, 20213 min read
ConnectThe2 Podcast S6, E13: PR Pitching in the World of IoT with Lauren Horwitz, IoT World Today
Lauren Horwtiz is a Senior Content Director for Informa, writing primarily for IoT World Today. Prior to her role at Informa, Lauren was...
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Richard M. Williams
Sep 16, 20213 min read
ConnectThe2 S6, Ep 12: Pitch Perfect: Pitching More Effectively with Reporters & Analysts
Advice from professionals can go a long way. Today’s retrospective episode of ConnectThe2 features accounts from six of the reporters...
158 views0 comments
Richard M. Williams
Aug 31, 20213 min read
ConnectThe2 Podcast S6, E11: The Power of Audio with Sky Lebron, WUFT News & NPR Morning Edition
Sky Lebron is a Morning News Anchor and Multimedia Producer for WUFT News in Gainesville, FL. Sky is also a regular contributor to NPR’s...
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Richard M. Williams
Aug 3, 20213 min read
ConnectThe2 Podcast Season 6: Ep 10 - Tobias Mann, SDxCentral
We are thrilled to have Tobias Mann, Editor at SDxCentral join us on the podcast this week. Tobias covers the SD-WAN, SASE, optical...
60 views0 comments
Richard M. Williams
Jul 13, 20212 min read
ConnectThe2 Podcast Season 6: Ep 9 - Sean Buckley, Broadband Communities
Sean Buckley is the Executive Editor at Broadband Communities. His journey in tech journalism began 20 years ago and his writing has...
45 views0 comments
Richard M. Williams
Jun 22, 20213 min read
ConnectThe2 Podcast Season 6: Ep 8 - Clint Boulton, CIO.com
Clint Boulton, Senior Writer at CIO.com joins us as our special guest this week on the ConnectThe2 podcast. Clint has been writing about...
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