Case Studies

Richard M. Williams

Sold on Software

ADTRAN is a publicly traded, global provider of broadband equipment. Founded in 1985, the company has relied on sales of its hardware...

Richard M. Williams

Challenge: Making the Transition from Private to Public

For the first time in several years, the market environment has once again become favorable for technology companies to make the...

Richard M. Williams

Challenge: Creating a New Market Category

In an increasingly congested marketplace, it becomes more and more difficult to ensure your company is getting its message across to all...

Richard M. Williams

Challenge: Creating an Active Voice in an On-Going Debate

There are three types of industry news cycles: one that a company creates based on its own news; a second that is created around...

Richard M. Williams

Leveraging Market Dynamics

An Organization Evolves The Fiber Broadband Association (FBA) was founded to help companies and equipment vendors influence legislation...

Richard M. Williams

Minding the Narrative Gap in Iceland

Verne Global, a global data center based in Keflavik, Iceland is at the forefront of data center infrastructure design. The campus...

Richard M. Williams

Reinventing an Established Brand

MEF is a telecommunications association of more than 200 member companies that include the world’s leading carriers, service providers...

Richard M. Williams

Challenge: Staying Cool in a Crisis

Building a market takes time, patience, perseverance and the ability to apply practical knowledge to a market that needs to change. The...