Sold on Software
ADTRAN is a publicly traded, global provider of broadband equipment. Founded in 1985, the company has relied on sales of its hardware...
Sold on Software
Challenge: Making the Transition from Private to Public
Challenge: Creating a New Market Category
Challenge: Creating an Active Voice in an On-Going Debate
Leveraging Market Dynamics
Minding the Narrative Gap in Iceland
Reinventing an Established Brand
Challenge: Staying Cool in a Crisis