Richard M. WilliamsFeb 3, 20233 minCase StudiesSold on SoftwareADTRAN is a publicly traded, global provider of broadband equipment. Founded in 1985, the company has relied on sales of its hardware...
Richard M. WilliamsFeb 3, 20236 minCase StudiesChallenge: Making the Transition from Private to PublicFor the first time in several years, the market environment has once again become favorable for technology companies to make the...
Richard M. WilliamsFeb 3, 20234 minCase StudiesChallenge: Creating a New Market CategoryIn an increasingly congested marketplace, it becomes more and more difficult to ensure your company is getting its message across to all...
Richard M. WilliamsFeb 3, 20235 minCase StudiesChallenge: Creating an Active Voice in an On-Going DebateThere are three types of industry news cycles: one that a company creates based on its own news; a second that is created around...