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Strategic communications support for B2B tech companies
Insights
Stay ahead of the curve with the latest insights, trends and happenings in B2B tech communications. Discover expertly-curated thought leadership and best practices to help your business cut through the industry clutter.
From analysis to practical tips, Connect2 Insights provides the knowledge you need to create results that stick.
Brand Awareness to Revenue
The first step in any PR strategy is getting the brand in front of the right audience.
Christy Barbaran
Apr 1, 20252 min read
Looking Ahead, Looking Back – Shaping Our Path Forward with Human Perspective
The past twelve months have been a bit of a roller coaster with lots of ups and downs. We are increasingly navigating a digital world...
Richard M. Williams
Jan 9, 20254 min read
Knowledge is Power
Ashley Schulte, Vice President, Client Programs The ability to advise clients is the cornerstone of any agency model. Clients rely on us...
Richard M. Williams
Nov 1, 20242 min read
Credibility is Key
When friends or family ask me, “What is PR? Is it just marketing?,” my go-to elementary answer is this: Marketing creates messages they...
Ashley Schulte
Sep 6, 20232 min read
Foundation Pillars for a Public Relations Campaign
Have you ever wondered why some campaigns are successful? As much as the outside world sees PR as only attending events, having fun and...
Richard M. Williams
Jul 25, 20232 min read
Sunsets Sometimes Suck
I love a good sunset. Watching the day end, the sky alight with brilliant yellows, reds, and orange, fading to pink and purple, then...
Richard M. Williams
Jun 21, 20232 min read
Hacks For When You Get Hacked
Locked out of your social media account.. Now what? It’s unfortunate, but it can happen to anyone. Hackers will seemingly come out of the...
Ashley Schulte
May 9, 20234 min read
The Story Next Door
Adjacent stories are some of my favorites to help a company tell, but they are also often the most elusive. Adjacent stories focus on the...
Richard M. Williams
Apr 14, 20233 min read
Challenge: Differentiation in Crowded and Shifting Markets
Multifamily housing growth throughout much of the nation was robust at the end of 2022, according to findings from the National...
Richard M. Williams
Apr 3, 20232 min read
What PR is… and what it isn’t
“But will PR increase my bottom line?” The only way to answer that question is by understanding exactly what PR is… and what it isn’t....
Ashley Schulte
Mar 20, 20233 min read
Make a PR Splash at Your Next Industry Event
As PR professionals, we are often asked, “How can I create PR opportunities at this upcoming industry event?” The answer is probably...
Ashley Schulte
Feb 14, 20233 min read
Storyology Mix – Crafting an Executive Visibility Pitch
Our job is not to be storytellers, that’s in the hands of the reporter. Our job is to work with our clients to pull forward the elements,...
Richard M. Williams
Feb 3, 20233 min read
Sold on Software
ADTRAN is a publicly traded, global provider of broadband equipment. Founded in 1985, the company has relied on sales of its hardware...
Richard M. Williams
Feb 3, 20233 min read
Challenge: Making the Transition from Private to Public
For the first time in several years, the market environment has once again become favorable for technology companies to make the...
Richard M. Williams
Feb 3, 20236 min read
Challenge: Creating a New Market Category
In an increasingly congested marketplace, it becomes more and more difficult to ensure your company is getting its message across to all...
Richard M. Williams
Feb 3, 20234 min read
Challenge: Creating an Active Voice in an On-Going Debate
There are three types of industry news cycles: one that a company creates based on its own news; a second that is created around...
Richard M. Williams
Feb 3, 20235 min read
Leveraging Market Dynamics
An Organization Evolves The Fiber Broadband Association (FBA) was founded to help companies and equipment vendors influence legislation...
Richard M. Williams
Feb 3, 20234 min read
Minding the Narrative Gap in Iceland
Verne Global, a global data center based in Keflavik, Iceland is at the forefront of data center infrastructure design. The campus...
Richard M. Williams
Feb 3, 20233 min read
Reinventing an Established Brand
MEF is a telecommunications association of more than 200 member companies that include the world’s leading carriers, service providers...
Richard M. Williams
Feb 3, 20234 min read
Challenge: Staying Cool in a Crisis
Building a market takes time, patience, perseverance and the ability to apply practical knowledge to a market that needs to change. The...
Richard M. Williams
Feb 2, 20234 min read
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