CES 2023: The Year of Recovery
Updated: Jan 12
January 4, 2023, Las Vegas, Between Press Conferences – One of the world’s largest in-person tech conferences is in reboot after last year’s COVID-limited show that saw only 45,000 or so attendees with many vendors and attendees pulling out at the last minute due to health concerns. The Consumer Technology Association (CTA) anticipates 100,000 attendees this year, more exhibitors, more floor space – in short, more than last year’s truncated event.
The festivities for CES kicked off yesterday, January 3, with the first of two media days including the association’s annual “Tech Trends to Watch” thematic preview presentation, leading with Enterprise Tech Innovation along with continued love for the Metaverse/Web 3.0, Transportation & Mobility, Health Tech, Sustainability, and Services.
Leading with Enterprise Tech was a bit sobering, discussing issues on potential issues with supply chain, a softening semiconductor market with inventories rising – good for consumers, not so good for manufacturers – a U.S. labor shortage of 10 million workers, and inflation and rising interest rates. CTA’s view was that a potential 2023 recession would stimulate enterprise tech efforts in 5G industrial IoT, connected intelligence, autonomous systems, and quantum computing.
Efficiencies and improvements would be delivered by more cloud use, AI, robotics, applied 5G, and various other technologies, making humans a “nice to have” rather than a necessity in many jobs. Cybersecurity got a shoutout as well with its own slide documenting a long list of diverse services the industry provides to businesses.
Yesterday’s highlighting of sustainability provided prescient, with LG, Bosch, Panasonic, and other firms emphasizing their commitments to environmental best practices in this morning’s press conferences as well as how their products contribute to the greater good and a better world.
If you’ve read this far and you’re expecting a revelation of a killer app or a “I NEED IT” gadget, I’m sorry to disappoint, but it’s still early days in the CES news cycle, with two days of media tabletop events to come and the show floor not scheduled to open until Thursday, January 5. The “Matter” home IoT interoperability standard looks to be a promising breakout story in the days to come and I have suspicions Samsung will announce its cellular/satellite connectivity deal later today, joining Apple in the “SOS, I’m out of cellular coverage, help me” services area.
And with that, I’m off to the next round of press conferences...