Connect2 has helped dozens of companies over the past seven years successfully define the market by their specific business and market objectives. We focus on our client's core strengths and help relate them to market drivers and customer needs. Our programs are based on your long-term goals and short-term objectives and we utilize an integrated tool kit to help you get the company connected. Our clients rely on Connect2 to develop robust outbound communications programs, which include forward thinking communications plans, comprehensive competitive messaging analysis, values based messaging, integrated new and traditional media outreach, and development of industry advocates. At Connect2 Communications, we understand the value of marketing as a direct extension of your sales efforts, and our goal is to make it easier for you to be more successful within your target market. Our commitment to you is that we will not simply apply a static, formula-based marketing program to your company's needs and opportunities. We know that achieving a differentiated market position requires a unique market strategy. We will partner with you to communicate your value proposition to your most important stakeholders and work with you to ensure your messaging is received, and understood. "Connect2 Communications created a detailed messaging roadmap that enabled us to more effectively package company announcements, program launches and events to better support MetaSwitch's long-term goals and objectives. They are an integral part of our team." Andrew Randall Senior Vice President of Marketing and Business Development, Metaswitch Networks Key Questions to Ask: Where does your company want to be in the next 12 - 18 months? What is your current brand equity, brand identity and overall brand knowledge? Is your team prepared to deliver your company message? What are the overall market drivers that are creating the need your product satisfies? What are your competitors saying to the market place and how are you different? Does your messaging reflect your companies, and your customers, core values? Do you have advocates within the industry influencer community that can help drive leads and validate your products, technology and approach? Do you know how your customers want to receive information and who they trust to deliver it? If you can answer these questions, you're ready. If not, we're here to help you through the process to make sure your message rises above the industry clutter and reaches your target audience.