"Connect2 Communications delivers more value than any PR firm I've worked with and I consider our team at Connect2 to be a part of our marketing staff. They provide unique insight, high-value counsel and solid tactical programs that support our overall strategy." Seamus Hourihan Vice President of Marketing and Product Development, Acme Packet Connect2 Communications' programs are based on a strategic communications plan that maps directly to your company's business objectives. Rather than rely solely on standard marketing communications and public relations tactics, we develop innovative programs targeted to your company's specific strengths to build brand awareness with your key stakeholders. We translate your company's core strengths into a brand relevant to your target audiences. To build the strongest, most relevant brand and company awareness, we use a combination of the following tactics: Tactics Benefit Strategic Messaging/Positioning Create values-based messaging relevant to each target audience to ensure the company speaks with one voice Product Launches Develop launch timeline that enables company to achieve strategic goals Media and Analyst Relations/Creative Pitching Ensure company participates in ongoing industry debates Analyst References Create ready and willing advocates that can help sponsor, recommend or advance company Speakers Bureau Secure opportunities for company to demonstrate thought leadership Contributed Articles Provide opportunities for company to articulate value as it relates to customer value proposition and revenue potential Editorial Calendars and Features Ensure that when the industry is talking about issues related to your business, you have the opportunity to contribute Awards and Product Reviews Leverage product, technology and partnerships to highlight how your solution is a cut above the competition Crisis Management Create a detailed plan that details procedures to be followed when companies encounter an event that is not considered a part of normal day-to-day operations Our approach is honest, direct and objective. Our clients would be poorly served if Connect2 Communications did not candidly voice opinions and suggestions about programs, messaging, tactics, relationships and goals. Not yet ready for a fully supported public relations program? Click here to find out about our Jump Start Program, designed specifically for companies just formulating a communications strategy.