Please take a few minutes to answer the following questions. Company overview: Company Name: URL: # Employees: Year Founded: Industry: Brief overview of products or services sold: Are your company's products currently: (Check all that apply)  In development? In beta/trials? In commercial deployment? How do/will your customers purchase your products? (Check all that apply)  Direct Channel OEMs What markets do you currently or will you sell into?   Geographic Market segments Describe your current market position (Check all that apply)  Market leader Market challenger in an established market Market challenger in a new market Creating a new market Who are your key competitors? Communications requirements How do/will your customers purchase your products? (Check all that apply)  Public relations status No program at present Program is managed in-house Currently working with a PR agency other What are your current marketing objectives? What are your communications objectives? a. Who do you need to reach with your communications program? b. What do they need to know about your company/products What PR support do you require? (Check all that apply)  Definition of communications strategy Assistance with company positioning Assistance with product positioning Media relations Industry press Business press Local press Television Radio Executive media training Analyst relations Product and/or company launch Ongoing announcements Product announcements Customer announcements Financial announcements Partnership announcements Placed articles Speakers Bureau Integrated Marketing programs Trade Shows Collateral Internet Direct mail Is there a near term announcement/event that is driving your agency investigation? What is your PR budget? What are your key criteria for evaluating a PR agency? Contact information Contact Name: Email Address: Telephone: Office Phone: Mobile: Fax number: