The unexpected event is exactly that, unexpected. Companies, however, can be prepared. Connect2 Communications can develop a crisis communications plan to eliminate or minimize damage to a company as a result of these events. The crisis communications plan presents strategic and tactical procedures for your company's senior management team and external communications personnel - public relations, investor relations, customer marketing, analyst relations - to implement when an adverse internal or external event occurs. The plan can be used by senior management, corporate public relations, corporate legal staff and investor relations to present a unified message to internal and external audiences when addressing crisis events.