Connect2 Bios

RICHARD M. WILLIAMS, PRESIDENT
Rich founded Connect2 Communications, Inc. in 2003 to address a fundamental flaw in the agency model - the lack of the understanding and appreciation of a company's business and corporate objectives as they relate to communications and public relations strategies. Since founding Connect2, Rich has helped companies like Acme Packet, Hatteras Networks, MetaSwitch and net.com develop PR and marketing strategies that help his clients achieve corporate, business and sales objectives. Before starting Connect2, Rich served as director of marketing and business development for Hatteras Networks, directing their brand and go-to-market strategy for their last-mile Ethernet platform encompassing direction of all PR and marketing communications activities. Prior to this, Rich was director of corporate communications at Sycamore Networks, leading Sycamore's communications efforts from Initial Public Offering through the development of an integrated global public relations program, including secondary offering, acquisition, investments, regional launches and impact-of-market contraction. Rich began his career at the American Plastics Council, an industry group focused on environmental issues in Washington DC.



JOYCE WADY, VICE PRESIDENT, CLIENT SERVICES
Joyce brings to Connect2 Communications a variety of marketing and marcom experience in the high-tech world. Most recently, she spent eight years at Intel Corporation where she held a variety of corporate marketing positions. She managed internet, retail/reseller and consumer marketing programs for international geographies. She also had the opportunity to work on corporate education programs geared to stimulate an interest in math and science among middle-school age kids. Prior to that, she worked in marcom and PR positions supporting various product groups.



LACEY CALDWELL SENKO, DIRECTOR
Lacey brings to Connect2 Communications over ten years of communications industry experience, specifically in public relations, marketing and conference development. Most recently, Lacey served as both Marketing and Conference Consultant and Director of Education for the industry tradeshow, NXTcomm and its co-owner, the Telecommunications Industry Association. While working with NXTcomm, Lacey developed the NXTcomm conference program, keynote program and consulted on marketing and pr strategies. Before TIA and NXTcomm, Lacey served as a Senior Marketing Program Manager for the TeleManagement Forum where she managed and developed public relations, marketing and conference development programs and strategies. Lacey holds an MBA from the University of Maryland and a BA from the University of California, Santa Cruz.



ELIZABETH STARR MILLER, SENIOR EDITOR
Elizabeth is a former senior writer for The Net Economy, eWeek and Telephony Magazine. She has contributed to America's Network, Emerge and Packet Design Magazine. She also worked temporarily as an English correspondent for the Deutsche Presse-Agentur (German Press Agency) and as a freelance writer for a variety of Singapore-based publications.



CARMEN A. HARRIS, SENIOR ACCOUNT MANAGER
Carmen brings more than eight years of media and analyst relations experience supporting technology companies operating in the enterprise sector. Before joining the Connect2 Communications team, Carmen worked as a freelance consultant in Atlanta after honing her skills at firms in the Washington, D.C. area including Edelman, Merritt Group, Burson-Marsteller and Infotech Stratetgies. Carmen has delivered public relations strategy, media and thought-leadership programs for leading technology brands including Computer Sciences Corporation, Verizon Business, Booz Allen Hamilton, HP, CDW, Siemens and SAP. Carmen's clients have been featured in technology publications, business outlets and on national morning shows from eWeek, InformationWeek and InfoWorld to The New York Times, Business Week and The Today Show.



RYAN BOGER, ACCOUNT EXECUTIVE
Ryan has been with C2C for more than two years and is responsible for providing comprehensive account services for several C2C clients. He began his career with C2C as an account coordinator, where he was responsible for maintaining vital information for key clients, including upkeep of press lists, coverage reports as well as speaking and award opportunities.

Ryan attended North Carolina State University, where he majored in Communications with a concentration in Media. Ryan also serves as a contributing writer for VYPE High School Sports Magazine.



MAGGIE ALEXANDER, ACCOUNT COORDINATOR
Prior to joining Connect2 Communications, Maggie was a news reporter for television stations in North and South Carolina. She has also appeared live on CNN, MSNBC, Nancy Grace and other major news stations across the country. She holds numerous awards from the Associated Press, Carolina Broadcasters Association and Radio-Television News Directors Association for her reporting. Maggie graduated from Francis Marion University in Florence, SC with a degree in Mass Communications. She also spent a summer abroad in Cuernavaca, Mexico studying Spanish language and culture. In her spare time, Maggie volunteers for Interact, a local organization that provides support and awareness to domestic violence.



KELSEY KUSTERER, ACCOUNT COORDINATOR
Kelsey brings a diverse background in print and broadcast media to the C2C team. Before starting with C2C, Kelsey had the opportunity to work with the production team on the radio show The Story with Dick Gordon™ at North Carolina Public Radio-WUNC. She enjoyed pre-interviewing guests and assisting in the production of several shows from the privileged seat of the studio's "Green Producer Chair." While working at The Story™, Kelsey was also a Spanish language team writer for the Carrboro Commons, an online community paper for the town of Carrboro, NC. Her last project for the paper was an oral history of Carrboro podcast called "Sounds of the Mill." She transitioned into sports writing and photography at VYPE High School Sports Magazine, and continues to work as a contributing writer for the publication.

Kelsey graduated from the University of North Carolina at Chapel Hill with a BA in Journalism and Mass Communication, public relations sequence, and second major of Spanish. While attending UNC-Chapel Hill, Kelsey spent a semester abroad in Seville, Spain. Upon her return, she continued to use her Spanish knowledge while tutoring students in the English Second Language program at Carrboro High School. Kelsey plans to start tutoring ESL students with the Raleigh non-profit Neighbor to Neighbor, and enjoys indoor rock climbing in her spare time.


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