RICHARD M. WILLIAMS, PRINCIPAL Rich founded Connect2 Communications, Inc. in 2003 to address a fundamental flaw in the agency model - the lack of the understanding and appreciation of a company's business and corporate objectives as they relate to communications and public relations strategies. Since founding Connect2, Rich has helped companies like Acme Packet, Hatteras Networks, MetaSwitch and net.com develop PR and marketing strategies that help his clients achieve corporate, business and sales objectives. Before starting Connect2, Rich served as director of marketing and business development for Hatteras Networks, directing their brand and go-to-market strategy for their last-mile Ethernet platform encompassing direction of all PR and marketing communications activities. Prior to this, Rich was director of corporate communications at Sycamore Networks, leading Sycamore's communications efforts from Initial Public Offering through the development of an integrated global public relations program, including secondary offering, acquisition, investments, regional launches and impact-of-market contraction. Rich began his career at the American Plastics Council, an industry group focused on environmental issues in Washington DC. JOYCE WADY, DIRECTOR Joyce brings to Connect2 Communications a variety of marketing and marcom experience in the high-tech world. Most recently, she spent eight years at Intel Corporation where she held a variety of corporate marketing positions. She managed internet, retail/reseller and consumer marketing programs for international geographies. She also had the opportunity to work on corporate education programs geared to stimulate an interest in math and science among middle-school age kids. Prior to that, she worked in marcom and PR positions supporting various product groups. LACEY CALDWELL SENKO, DIRECTOR Lacey brings to Connect2 Communications over ten years of communications industry experience, specifically in public relations, marketing and conference development. Most recently, Lacey served as both Marketing and Conference Consultant and Director of Education for the industry tradeshow, NXTcomm and its co-owner, the Telecommunications Industry Association. While working with NXTcomm, Lacey developed the NXTcomm conference program, keynote program and consulted on marketing and pr strategies. Before TIA and NXTcomm, Lacey served as a Senior Marketing Program Manager for the TeleManagement Forum where she managed and developed public relations, marketing and conference development programs and strategies. Lacey holds an MBA from the University of Maryland and a BA from the University of California, Santa Cruz. ELIZABETH STARR MILLER, SENIOR EDITOR Elizabeth is a former senior writer for The Net Economy, eWeek and Telephony Magazine. She has contributed to America's Network, Emerge and Packet Design Magazine. She also worked temporarily as an English correspondent for the Deutsche Presse-Agentur (German Press Agency) and as a freelance writer for a variety of Singapore-based publications. ANDREA JOEST, ACCOUNT MANAGER Before joining the Connect2 Communications team, Andrea developed, launched and managed a broadband communications Web site, and acted as managing editor. Previously, she was managing editor of Wireless Design and Development print and online editions and was responsible for overseeing online exposition deployments. She's covered the broadband, wireless and general telecommunications industry for several years at these publications. ERIN GROHS, ACCOUNT MANAGER Prior to joining Connect 2 Communications, Erin worked as a public relations specialist in the corporate communications department of one of the nation's largest privately-owned real estate companies. On the corporate level, she developed and executed a variety of media strategies to maintain and increase positive news coverage, including writing and pitching national news stories, as well as maintaining relationships with industry, trade and general media outlets. On the local level, she managed the public relations needs of three regional vice presidents and 33 residential sales offices. In addition,she spearheaded a campus-wide event for the company that raised more than $5,000 for breast cancer research. Erin also has a strong personal interest in technology. ASHLEY BASTER, ACCOUNT COORDINATOR Ashley is responsible for maintaining key information for all Connect2 Communications clients, including media coverage, contacts, editorial calendars, press lists, and publication deadlines. She also coordinates events, retreats, and trade show visits throughout the year. Ashley attended North Carolina State University, where she was an active member of the Public Relations Students Society of America. She graduated with a B.A. in Communication focusing in Public Relations. Ashley has also managed public relations programs for several non-profit organizations. RYAN BOGER, ACCOUNT COORDINATOR Ryan is responsible for maintaining vital information for several of C2C's key clients, including upkeep of these clients' press lists, coverage reports, speaking opportunities, and client binders. Ryan attended North Carolina State University, where he majored in Communication with a concentration in Media. He was an outreach specialist for the university's annual fundraiser and also interned at News 14 Carolina, where he assisted in research and production of both local and national news coverage.